Junior Fall, I created a brand identity for Serene Grove, a hypothetical company that specializes in natural burials. Organic yet sophisticated elements were used throughout the branding, including the logo mark icon that represents the rings of a tree.

“Serene Grove exists to honor the lives of the deceased while making a positive impact on the environment. Organic yet sophisticated elements are used throughout Serene Groveʼs brand identity to show how it supports the grieving and is rooted in nature.

The rings of a tree can represent its age, the climate it grew in, and even historical events. In a way, our bodies are similar to tree trunks: growing and evolving according to the situations that surround us.”